CREE8 - Studio In-a-box

Report 2026

The Age Of Coherence

Rethinking Creative Operations, Al, and the Agency Model for 2026

We are crossing the threshold from the Era of Production to the Era of Creative Intelligence.

about the author

David Pugh-Jones
Global CMO | Growth, Brand & AI Strategy Leader
Corpora.ai
David Pugh-Jones is a commercially focused marketing leader with over 25 years of experience shaping growth strategies for global brands and technology companies. Formerly a senior marketing leader at Microsoft, David has operated at the intersection of creativity, data, and enterprise-scale execution across multiple markets. Now as CMO at Corpora.ai, he works at the forefront of AI-driven research, helping organisations use intelligence, insight, and evidence to make faster, more confident strategic decisions. His perspective centres on how brands build coherence, velocity, and trust as content and technology converge.

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