# Industry Insights

##### Most Recent

**Lisa Watts**  
**The Companies That Treat Content Like Infrastructure Will Win**  
Mar 10, 2026  
[Industry Insights](/content/blog/the-companies-that-treat-content-like-infrastructure-will-win/index.html)

##### All Post

**Lisa Watts**  
**The Hype Is Over. Now We Have to Make It Work.**  
Feb 25, 2026  
[Industry Insights](/content/blog/the-hype-is-over/index.html)

**Eli Weisman**  
**You Didn’t Lose Margin on Creativity. You Lost It on Structure.**  
Feb 12, 2026  
[Industry Insights](/content/blog/you-lost-on-structure/index.html)

**Lisa Watts**  
**Jensen Says AI Has Five Layers. He’s Wrong. There Are Six**  
Feb 4, 2026  
[Industry Insights](/content/blog/jensen-says-ai-has-five-layers-there-are-six/index.html)

**Xaver Walser**  
**The $10,000 Workstation Problem**  
Jan 20, 2026  
[Industry Insights](/content/blog/the-10-000-workstation-problem/index.html)

**Lisa Watts**  
**5 Ways Narrative Commerce Is Turning Brands into Media Companies**  
Jan 13, 2026  
[Industry Insights](/content/blog/5-ways-narrative-commerce-is-turning-brands-into-media-companies/index.html)

**Eli Weisman**  
**Lift and Shift Isn’t Transformation.**  
Nov 20, 2025  
[Industry Insights](/content/blog/lift-and-shift-isn%E2%80%99t-transformation./index.html)

**Lisa Watts**  
**Why We Acquired Edit Cloud: Accelerating the Move to Cloud Production**  
Sep 10, 2025  
[Industry Insights](/content/blog/why-we-acquired-edit-cloud-accelerating-the-move-to-cloud-production/index.html)

**CREE8 Team**  
**A Remote Revolution: Empowering Creative Teams Anywhere**  
May 13, 2025  
[Industry Insights](/content/blog/a-remote-revolution-empowering-creative-teams-anywhere/index.html)

**Lisa Watts**  
**CREE8 & The Future of Cloud-Based Production: Aligning with the MovieLabs 2030 Vision**  
Jan 13, 2025  
[Industry Insights](/content/blog/cree8-the-future-of-cloud-based-production-aligning-with-the-movielabs-2030-vision/index.html)